The Black Book, a Nollywood movie, is Number 1 in the world.
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Launched globally by Netflix on the 22nd of September, The Black Book by Editi Effiong is shining brightly amongst its global competition. The thriller title is Effiong’s directorial feature-length debut, co-written with Bunmi Ajakaiye.
The film follows the story of a father (Richard Mofe-Damijo) who’s on a mission to take laws into his hands after his son (Olumide Owuru) has been framed and murdered for kidnapping.
The title stars Richard Mofe-Damijo, Ade Laoye, Sam Dede, Alex Usifo Omiagbo, Shaffy Bello, Kelechi Udegbe, Ikechukwu Onunaku, Taiwo Ajai-Lycett, Iretiola Doyle, Bimbo Akintola, Femi Branch, Patrick Doyle, Bimbo Manuel, Denola Grey, Funky Mallam, Norbert Young, Asabe Madaki, and Boki Ofodile.
Big Film, Big Record
In the history of the African film industry, this is the very first time that a Nigerian title will be in the top position on the service globally. Several African titles and series have performed well on Netflix before now, but The Black Book is a trailblazer based on the available metrics.
Currently, as of Tuesday 26th of September, The Black Book is dominating the Netflix movies category. It is ranking ahead of movies like Spy Kids: Armageddon, Love at First Sight, Jaane Jaan, In Time, Accused, The Croods: A New Age, Gandeevadhari Arjuna, Crawl, and Downsizing.
Heat Map Report
Here is a look at a map of viewership metrics of The Black Book via Flix Patrol:
24 hours report
After a 24-hour debut, The Black Book as a title kicked off with strong performance metrics. Nigerian audiences quickly showed a high concentration and warm metrics in countries such as Canada, the USA, Brazil, and even Finland.
2 Day Report
Mexico, Saudi Arabia, and Indonesia become very hot in terms of viewership metrics and title spreads in Asia.
3 Day Report
Bolivia, parts of Europe, and the United Kingdom join the audiences streaming the title on Netflix.
4 Day Report
The title became hot across all five continents from Africa, Asia, Europe, North and Latin America, making it the number 1 watched film as of September 26th.
Topping Charts, Breaking Records.
The big markets on Netflix include the Canadian, Brazilian, American, and Argentinan markets. A title’s domination in these markets is a pointer to the success of the film. This is what has just happened in the case of The Black Book.
According to official Netflix data from the 18th to the 24th of September, The Black Book had 5.6 million views. That week, it ranked as the fourth most-watched title behind Love at First Sight (15.2 million views), Spy Kids: Armageddon (6.7 million views), and In Time (5.7 million views).
In less than a week on Netflix, the title ranked at number four on Netflix’s official data. However, on the 26th of September 2023 (single-day data metrics), it tops as the number one film on Flix Patrol.
Comparing The Black Book with some other Nigerian titles that have performed excellently on streaming services, such as Glamour Girls (Netflix), Jagun Jagun (Netflix), and Gangs of Lagos (Prime Video), it will be observed that the metrics of The Black Book is record-breaking.
Glamour Girls (2022)
Between the 27th of July 2022 and the 3rd of July 2022, the title recorded over 12.39 million global watch hours. This was quite a remarkable record at the time, as no global title from the continent had surpassed the date. That week, the movie was the 5th most-watched title on Netflix.
Glamour Girls was able to successfully pull significant demand from countries across five continents: North America, South America, Europe, Africa, and Asia. The progression of the movie, as seen on a five-day heat map, did not stay static. Rather, it moved from being average to being hot.
On its first day (25th of June, 2022), the film dominated in Africa. By the third day, the movie had started gaining traction in countries like Paraguay, Brazil, and Venezuela. On Day 5, the demand for the flick in South America was on the same level as its home-based market.
Jagun Jagun (2023)
The film premiered on Netflix on the 10th of August, 2023. The Yoruba epic title recorded 2.1 million hours of view in its first three days, making it rank as the 5th title in the non-English global charts category.
🟢⚡JUST IN: Early performance metrics for "Jagun Jagun" reveals the title has registered 2.1M hours viewed on the Netflix streaming platform.
>> The title has spent 3 days on the platform and currently ranks as the 5th title in the non-English global charts category. pic.twitter.com/XeZsuDhPoF
— S H ⚡ C K ! (@Shockng) August 15, 2023
Gangs of Lagos (2023)
Released on Prime Video on the 7th of April, the title was the 9th most-watched non-English language title on Prime Video.
In the few days after its debut, it ranked in the top 10 categories in 32 countries across different continents in the world. It ranked as number one in Burkina Faso, Georgia, Ghana, Nigeria, Rwanda, Senegal, and Uganda. It was the second most-watched title in Vietnam, The Republic of the Congo, South Korea, Cameroon, and Benin.
The ranking of The Black Book’s metric is important because it shows the commercial product viability of a Nigerian story. It is also an indication that Nigerian talents can go global and connect with audiences around the world irrespective of where they operate from.
Similarly, it signals more global investment in the Nigerian film industry and is perhaps a reference point for filmmakers and executive producers during commercial negotiations and fundraising.
The Black Book has hit 11.60 million views worldwide and trending number one global on Netflix, officially making it the most successful African movie in 2023.
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