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Omo Ghetto “The Saga” Doubles Down Against Pandemic Theatrical debut – December 25th

The Story ⚡

Funke Akindele and the entire cast of Omo Ghetto are fully prepped come December 25th. 

Tell me more

Omo Ghetto the saga will hit the big screens in exactly 7 days from now and from our POV, it has really been blowing hot on socials.

From engaging fans with on-set pictures, flashy character videos to dropping a viral rap soundtrack that bangs.

The title is sure grabbing attention as much as it can pull.

Plot and Cast 

The movie which is a Legacy IP has been refurbished to a cinematic entree with Funke Akindele and her husband JJC Skills co-directing the feature.

The forthcoming picture has been confirmed to be a sequel to “Omo Ghetto” (2010) that follows the story of two identical twins living separate lives.

An unfortunate incident sheds more light to their birth, paternity and troubling behavior.

An ensemble cast list includes: Chioma Akpotha, Eniola Badmus, Tina Mba, Racheal Oniga, Zubby Michael, Akah Nnani, Timini Egbuson.

Nancy Isime, Paschaline Alex, Yemi Alade, Tina Mba, Tobi Makinde, Femi Jacobs, Nosa Rex, Blossom Chukwujekwu,  Slimcase, Chi Gurl and others.

The Driving Force

Funke Akindele is a content force.

She has taken her due time to build and own one of the largest fan bases with her content and brand.

How she was able to achieve this was through her character MOAT – Jenifa a native village girl who desperately wants to get out of her ratchet way of life.

The movie character leaves her village and goes to the city of Lagos in order to get a proper education.

And yes, she can’t speak good english.

This presentation hit off with domestic audiences from the word go and the persona was flesh out to a long running tv series – Jenifa’s Dairy.

The series IP currently runs on local air waves and online platforms is indeed successful, generating millions in revenue every month for the movie star.

In terms of profit ability, we could argue that she is the last of her talent generation that will fully go round the distribution chain which has been broken for 8 years.

The Profit Ability of a talent is proportional to the distribution chain they have penetrated.

Box Office 

For the past three years, Funke played supporting characters in film projects such as Isoken, Chief Daddy and Who’s The Boss.

In 2019, she was tapped by Mo Abudu to co-lead and direct “Your Excellency” title which gross over N160 Million at the Box Office.

Enter 2020, where she revives Omo Ghetto in which she stars and also Co-directed.

Pandemic December 

December 2020 might be worst season to launch a box office campaign due to the losses movie goers and businesses have incurred when a COVID 19 lockdown was initiated early Q2.

Weekend Revenues at the box office have since plummeted down to 56% compared to last year and is yet to rebound.

The Christmas and New Year’s holidays considered to be peak seasons where buyers are in the happy mood to spend is clearly not set as Nigeria battles insecurity problems and a devalued Naira.

Last year, Bolanle Austen Peters’ Bling Lagosians and Jadesola Osiberu’s Sugar Rush hit the big screens in November and December respectively to rev up N100 Million in less than 29 days.

So far, only three post lockdown domestic titles have been able to pull a double digit weekend opener.

Only one out of this has crossed “100 Million” over stretched to 53 days.

What Happens Next? 

Omo Ghetto the saga debuts on Christmas Day -December 25th

It has been doubling down on all marketing fronts and we can only hope that this convert to massive ticket sales at the box office for the title.


Thank you for reading Covers the Business of Film and the Biggest movies that screen in Sub Saharan Africa.

Let’s be Friends on Twitter @Shock NG

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