Welcome, The second part interview with Chinaza Onuzo continues below
if you haven’t read the first part kindly do so here
Are you against Nollywood Criticism?
On my first project, Knock Knock (Web series) which was hosted on a Popular Blog
A comment said – The Writer Needs to be Shot Dead
I was the writer
Criticism is part of filmmaking
There is no version of the world that people who are creators are immune to criticism
It’s part of the business. Anytime you put out your work, you are going to be criticized
Learning to handle it is difficult – you can either succeed at this or not.
Nobody should expect that you put out work and believe every viewer will like it, even Jesus had his critics’ as they say right?
But one of the things I find interesting is that critics in Nigeria expect filmmakers should engage
with bad reviews
As a critic, you are free to say whatever you like about my work but don’t tag me on
social media and expect me to engage. You don’t like my work, that’s fine but why do you want me to know that you don’t like my work?
The Wedding Party 2 had the most mixed reviews of all my projects and it’s fine. I have made the film I
want to make but I can’t control the audience’s reaction
It’s good they are engaging but to expect the creator to be grateful for bad reviews is a thing I am still struggling to understand
Criticize, say what you want, but the need to say to the creator: “come and agree that you did bad work” is odd to me
The other weird example is when a famous American watched Chief Daddy and really liked it, then some people went to her mentions and basically say How dare you like the film??
I’m sorry! What??
Your opinions is yours and sacrosanct to you, if others engage, fine but to demand that filmmakers agree with you…No
In my view – criticism is taste. I like what you like, you are the critic that I trust as opposed to the fact
that you are a critic and so, therefore, you are automatically right
None of these things is absolute; I always say that a film is good or bad in that how it made you feel at the moment
There is stuff that you watch in a movie and then you laugh about it but you watch it five years later – You
I created the film for audiences and yes I will take in feedback but the demand that I must take yours – bros why?
All these things make you better and I have never met any filmmaker in Nollywood sitting around
saying their films are super perfect (with our low budget)
We are all learning and trying to get better
Let’s all relax Las Las we will be fine
You have been writing films since 2013; tell me what you have noticed as regards writing for the box office?
There is no guaranteed formula. When you decide to make a film, it won’t come out at best 6 months –
normally almost a year – so what you think sells when you start writing your script may be completely different by the time you release
So to attempt writing for the box office is a moving target
What you need to do is to write for yourself but of course, there are the things that make a story you want to tell more commercial
Jade can explain this thing better because she is more analytical than me – I am more of a gut kind of guy
But my advice is – broadly whatever story you want to tell, ask yourself what is the best way to get
You can make it the most commercial version by putting in the elements of
drama and peril and present it in a manner that makes the audiences want to see your film.
You have to up the stakes but note, the drivers of that are not the same for every film
Some of the questions you can ask: How do I make it bigger? How do I make it feel like the stakes are
personal to the audience so they care about the journey?
And of course, you have to figure out the biggest star you can afford for the project because, to be honest, we are still in a relatively star-driven environment
Make the film you want to make but figure out how to sell the hell out of it, Market it as much as you
Every film has an audience. Other people feel differently but that’s my view
In terms of Guild formation in the film industry, why do you think it is failing?
Most guilds in America negotiated agreements with the studios (not everyone but the big ones):
Warner Bros, fox, universal, etc.
The agreements basically say that the only people you can hire on your productions are members of our guild which gives power to the guild
Most Talents in Hollywood are not in guilds, you are not required to be in the guild to work but if you
want to work for Warner Bros and the major studios, you almost have to be in the guild, that’s the deal that they did
The guilds also collected all the top talents and say to them – we will negotiate better for you,
negotiate a better working environment, get you health care, etc
There was clear value to the writers, directors, talents to join these guilds because it benefitted them also
Now remember that these deals happened because there were only big studios to
negotiate with in the first place.
Here in Nigeria, there are no big studios to negotiate with – we are all independents, our Market evolved differently from theirs
When you study an industry like India, there are guilds but
they are not really strong because they also came up with the same independent model as us
When you have consolidated power in the hands of the demand for your labor, you the supplier of labor can
bind together and enforce commitment
But If there are a thousand producers, you can’t sign an agreement with a thousand people. it doesn’t work
That’s why you can’t enforce things like “oh you producer must work with talent that is a member of this
guild” because the guild themselves cannot sign up every producer. It doesn’t work that way
The other way you can try to do it – is to ask every talent to join the guild and state that they can only work with a producer that has signed up with guild code of conduct
The talent can do that and even threaten to withdraw their services from producers who don’t comply
but the tricky thing there is, there has to be an incentive for them to do that because they are leaving
money on the table
If the producer does not agree to the code of conduct they may seek the talent
elsewhere who doesn’t mind that the producer has not signed up with any code of conduct
The industry will develop one way or the other depending on how big it gets but where we are now
nobody can compel that kind of behavior because there is nobody big enough on the demand side or the supply side.
It’s all economics at the end of the day
How did you get the idea for who’s the boss?
I get movie ideas from things that interest me and one that got me was this situation a while ago
There is this company on international women’s day that asked its executives say they support women by
putting out a full-page advert celebrating women’s day
but they didn’t have a single woman on the executive team – They were all Male (Laughs)
Then I thought of Women Bosses!
Bringing that here to my environment, I asked myself would a woman based in Nigeria pretend to be a man to succeed?
it was a high concept idea and that was the genesis of it
Fine-tuning the idea, I made it a coming of age story but with a twist of letting her boss be a woman instead of a man (it would have been cliché doing it vice versa)
With that, we knew Funke will be perfect for that boss role and we brought her in
From there we built the film around this with another character that was a young woman trying to build her
How would she confront the types of things that affect her life and career
I wrote the script, my partners liked it and then we moved to full casting and we are very happy with the way the project is turning out so far
How did you prepare for your first time directing and your experience on set?
The directing experience part was fun
This is my first time directing but it’s my 12th film so I approached it the way i would expect any director I hire to approach it
It’s just me doing all the execution this time and the work
The advantage I also have that most people don’t have is I have worked with a lot of directors –Kemi, Niyi, Omoni, Tope
Not only me seeing their intention verbally but I see as they bring those intentions to life with the
staging, crew, and talent
Understanding their approach is one key way I learned and found my voice.
Seeing them do stuff on set, I have learned something from every one of them
What would have to happen for you to quit Nollywood ??
When you work on your very first film production you know quickly whether it is for you or not
What we say is that this thing has to be in your blood. Someone I know closely calls it Nollywood willy willy
Literally, It gets its hook into you and becomes an addiction; which I think is too strong a word
Some people do say “oh it makes you famous”, “it makes you rich” but “really are we famous??” “Are we that rich??”
The Fundamental driver is you have to love it, wake up and always have thoughts on what movie can I
If this feeling leaves me and I don’t wake up thinking of making a movie again then you won’t hear of me again in the industry
Advice to New Voices?
Figure out how to make something that will get you noticed. You are always a potential until you
execute, the faster you can show that you can execute the shorter the distance between you and your dreams
There is always something you can make. Figure it out and execute
What’s the wrong assertion people have about you?
There are many but I will share this one
When I come for red carpet and premiere, I am usually seen as this quiet guy, (Laughs) I am not
Plantain now, Plix
How do you Relax?
I have two jobs. Who relaxes when they have two jobs? But reading. I am a voracious reader- like 5
books a month or watch a series but it’s all still work-related
Top Five Best Shows?
This will be weird
So Game Of Thrones, big fan of the book – but the landing was whatever. They did not get that well
Gilmore Girls, good writing style from Amy Sherman-Palladino
The L-word – this show broadened my mind in ways that challenged the concept of what’s possible.
I just dated myself with this list
Shonda Rhimes is missing??
Waitttt…You asked for Top Five
I love Shonda but that number is too tight for me to squeeze her stuff in
She knows how to build big emotions as seen in HTGAWM and Greys
These shows make you feel: the thing that happens to the character feels like it’s happening to you
Best Nollywood Movie?
That I didn’t make obviously
Nah, I will put you on the spot!
King of Boys. I have seen it three times
The journey was amazing with the buildup of emotions running through the film
What’s that one thing you know people will like about who’s the boss?
Funke playing a bad boss and blossom playing a cocky bastard!
Audiences will enjoy the heck out of this film
Thank you for speaking with us
You are welcome
Who’s the boss in cinemas
Feb 28 th – Get Tickets
Thank you for reading
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