Multichoice Reveals N9Billion Investment in AMVCA and Awards Impact Report On Film/TV Sector

The Story

The AMVCA has been in existence since 2013.

With an investment of N9 billion, what has the award achieved and how has it expanded the industry?

Tell Me More 

After more than a decade of delivering top-notch entertainment to African audiences, MultiChoice took a bold step to amplify the continent’s film sector. Thus, the Africa Magic Viewers’ Choice Awards (AMVCA) was born, honouring exceptional achievements in television and film.

The inaugural AMVCA ceremony took place in Lagos, Nigeria, on March 9, 2013, and captivated audiences in over 50 countries with its live broadcast. Leading the pack with 14 nominations was the South African film “Otelo Burning,” closely followed by Nigeria’s “The Mirror Boy” and “Man on Ground.”

Over the years, the number of award categories has expanded from 26 in 2013 to a current total of 33.

This July, Africa Magic Viewers’ Choice Awards (AMVCA) officially launches its groundbreaking Impact Report. This report, a first of its kind, presents a comprehensive analysis of the immense contributions and positive influence the prestigious award ceremony has had on Africa’s film sector over the past ten years.

Produced by BHM Research & Intelligence, the AMVCA Impact Report represents a milestone achievement for the AMVCA, providing an extensive and data-driven overview of the growth and development of the African entertainment industry. This diligently-researched document offers insights, statistics, and success stories from the nine previous editions of the AMVCA, shedding light on the award event’s accomplishments, advancements, and socio-economic contributions.

Utilizing a comprehensive mixed-methods research approach, including an extensive survey targeting industry stakeholders and movie enthusiasts, in-depth interviews with past AMVCA awardees and industry professionals, as well as rigorous content analysis, the report aims to provide industry stakeholders, policymakers, investors, and the general public with a deeper understanding of the industry’s evolution.

What To Expect? 

The AMVCA Impact Report delves into several key areas, including:

Economic Impact: Thoroughly examining the financial implications of the AMVCA on the African entertainment industry, including increased investments, revenue generation, and, most notably, the creation of 27,000 jobs over the past decade.

Talent Development: Assessing the nurturing and promotion of African talent within the film and television industry, as well as the resulting professional opportunities and skills development that have elevated the continent’s creative potential.

Social Impact: Highlighting the societal changes brought about by the AMVCA, including increased diversity and inclusion, positive cultural representation, and the influential use of entertainment for social advocacy.

Industry Growth: Exploring the overall growth and expansion of the African film and television industry, with a focus on storytelling quality, technological advancements, international collaborations, and market penetration.

As Africa’s most prestigious celebration of film, the AMVCA remains steadfast in its commitment to promoting African talent, elevating the industry’s profile, and fostering its sustainable growth. The AMVCA Impact Report stands as a testament to this commitment, providing a comprehensive review of the award’s profound influence and underscoring the invaluable contributions of the African film sector.

How To Download

You can see the 41-page document here:


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