Box OfficeNews

Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

Data Guide

The Story ⚡

There is nothing more powerful for a film product launch than getting its D-day right!

Hence, if you are looking for information on the best month to release your big budget film in Nigeria, you have come to the right place.Nigerian Box Office When is the Best Month to Release your Big Budget Film - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

Tell Me More

 To understand consumer patterns at the NGN box office, we have combed through available data of blockbuster movies that made over 80 Million Naira in revenue with a particular emphasis on their release date.

Here is how the 12 months in a year stack up against the number of times a box office hit was achieved.

nigerian box office 2010 2021 data report shock ng - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

From the above, one could see how the December window has proved to be very lucrative.

With over 12 hits established, the frequency of successful films minted during this period easily diminishes the risk film producers are running away from.

April has the next highest hits.

6 in total, where in 5 are foreign and only a single title is domestic recently clutched by Prophetess (2021)

The November and October window are head to head with the same number hits.

Perhaps this might change soon with the 2021 slate coming in heavy with new titles.

The January window has successfully minted only a single hit claimed by Bad Boys for Life (2020).bad boy poster - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

Domestic Outlook

nigerian box office data blockbuster hits - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

According to box office data from 2010 through 2021

only 20 domestically made big budget movies has cut above the 80 million naira GBO.

Again December has the highest hits.

Q1 is a dead zone, at the moment.

May, August and November is yet to be unlocked.

October seems like a potential hit maker (both on holiday and non holiday dates)

Nigerian king of boys box office revenue - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?

Quarterly Revenue Perspective 

To also granulize this data, we grouped the 12 theatrical windows into a quarterly window that is:

Q1: January – March

Q2: April – June

Q3: July – September

Q4: October – December

What did we find?

The basis of what we found starts with this table.

Remember, cut off begins at N80 Million Revenue.

Q1 Q2 Q3 Q4
Nollywood (Minimum)  Nil Prophetess Okafor’s Law Fifty
Hollywood (Minimum) Akita Dark Phoenix Captain America Wonder Woman
Nollywood (Maximum)  Nil Prophetess Merry Men Omo Ghetto TS
Hollywood (Maximum) Black Panther Avengers Endgame Lion King Aquaman

Insights

No Nollywood Film released in January – March has made above N80 Million

Captain America (2011) is the oldest title to appear on this table

Omo Ghetto recently beat The Wedding party as the highest title in the Q4 spot.

Fifty was the lighthouse for the Domestic December rush.

Aquaman from DC studios is the highest movie released in Q4

Disney has 3 of the highest grossing foreign films

 H1 Movie goers respond positively to Hollywood, whilst H2 movie goers respond positively well for Nollywood.

Every film on this chart is already a franchise or a potential for one.

 

Q1 Titles to Beat

(Febuary 13th, 2019) Alita Battle Angel  – N112.03 Million

(Febuary 16th, 2018) Black Panther – N818.11 Million

Q2 Titles to Beat

(April  2nd, 2021) *Prophetess – N99.28 Million (still showing)

(June 5th, 2019) Dark Phoenix – N97.48 Million

(April 25th, 2019) Avengers Endgame – N528.56 Million

Q3 Titles to Beat

(September 12th, 2016) Okafor’s Law – N89.74 Million

(July 19th, 2011) Captain America – N103.11 Million

(September 28th, 2018) Merry Men – N235.62 Million

(July 15th, 2019) Lion King – N316.19 Million

Q4 Titles to Beat

(December 13th, 2015) Fifty – N80 Million

(June 2nd, 2017) Wonder Woman – N107.53 Million

(December 25th, 2020) Omo Ghetto – N635.96 Million

(December 21st, 2018) Aquaman – N452.05 Million

In Summary

Nigerian Film producers and distributors still have a long way to go in figuring out how to create film products for the box office window.

Whilst it seems “December” has been figured out, other months must be cracked open in order to ensure that there is a spread out of revenue and growth of  different genre of films for the industry to thrive and expand.

Highest grossing film in Nigerian Box Office - Nigerian Box Office: When is the Best Month to Release your Big Budget Film?
don’t be crushed by the market

Thank you for reading 

Shockng.com Covers the Business of Film and the Biggest movies that screen in Sub Saharan Africa.

Let’s be Friends on Twitter @Shock NG

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button