Filmmaker Laju Iren Returns With Virtual Movie Premiere Offering, Pre-Order Sales Hits N10M

The Story⚡

Filmmaker Laju Iren has returned with Mistakenly Yours, a new Virtual Cinema Offering for movie audiences

Tell Me More

Following the path release of her first virtually premiered film, Loving Amanda, producer Laju Iren continues to push against all odds by taking a step further into producing her new romantic comedy Mistakenly Yours.

Directed by the multitalented Biodun Stephen, Starring Stan Nze, Chinonso Arubayi, Tomike Adeoye, Jude Chukwuka, Omotunde Adebowale, Juliana Oloyede and many others.

Mistakenly Yours narrates how a mistake can turn out to be a once-in-a-lifetime opportunity for growth, adventure, and love. Following an embarrassing breakup, a successful filmmaker, pressured by her family to marry, engages in a fake engagement with a struggling clergyman seeking marriage for a promotion.

Key Background

Laju Iren Film is an independent filmmaking company that specializes in telling inspiring stories, creatively and professionally. Spearheaded by Laju Iren herself, she’s a writer, filmmaker and bestselling author.

Laju’s independent style of film production leaves many amazed with her virtual premiering style, she has been able to record an impressive number of sales as an emerging filmmaker.

She wrote, directed and produced her debut film, Love is a Star and recently wrote, directed and produced During Ever After, which has already beat its predecessor’s record in terms of viewership.

Then proceeded to release Loving Amanda in 2021 and her new film Mistakenly Yours coming April 2024.

Direct To Consumer 

via an IG post, the company has shared that pre-sales for the title have surpassed N10M with over 2000 tickets sold for as low as N5000

This model and numbers put forward are quite interesting but how much more is needed to break even + should more independent filmmakers be bold enough to abandon a tedious and uncertain box office to sell movie tickets directly to their fans?


In Summary

To enjoy the faith-based romantic comedy from the comfort of your home this Easter, purchase the ticket on

Thanks for Reading. covers the big creators and players in the African film/TV industry and how they do business. 

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