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How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

The Pandemic hit deep.

The Story⚡

Fate of Alakada: Party Planner has finally crossed its N100 Million Mark at the Domestic Box OfficeActress Toyin Abraham - How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

Tell me More

The title directed by Kayode Kasum opened as the first theatrical film on the big screens when cinemas got the greenlight to  re-open  after a 6 months shutdown due to COVID19.

Originally set for an April release, the picture now debut on the 1st of  October with N18.46 Million revenue in its opening weekend + Advanced Screenings.

After 53 days, the title crossed the N100 Million mark at the box office.

In a pandemic economy and the recent confirmation that the country has entered a 2nd recession – this is no small feat.120283330 790859608408842 3373757187301651831 n e1601983477817 - How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

Box Office Trail

Latest box office figures via com score reveals that on November 20 -22nd, Fate of Alakada opened in one location that scored in N2.99 Million.

This tipped the revenue earnings to N102,000,950

This mark would have hit a few weeks earlier, but the EndSARS protest and the unrest that occurred during its theatrical period forestalled this achievement.

Slide2 - How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

 

The forestall of this numbers happened specifically after October 15th – pre the “Lekki Massacre” event.

The title tried to bounce back to double digits revenue numbers with continued marketing efforts but it proved impossible.

Gain positive only happened during its Fifth week on the 5th of November with weekday earnings jumping to a N7.53 Million.

53 Days Later..

Slide1 - How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

Fate of Alakada opened in cinemas on Thursday, October 1st of 2020 – a national public holiday.

This strategic move would enable Toyin Abraham’s core demographic audience ease into the mood of watching the movie with friends and families.

Day 0 – Opening Day -October 1st

Day 8 – N40.99 Million

Day 15 – N65.59 Million

Day 22 – N74.14 Million

Day 29 – N 78.08 Million

Day 36 – N85.63 Million

Day 43 – N93.70 Million

Day 50 – N98.99 Million

Day 53 – N102.00 Million – 22nd of November 2020.

In summary

Fate of Alakada did exactly what Tenet was destined to do, pump cash for cinema owners and soar hope that watching movies on the big screen hasn’t been replaced with streaming.

however this reality manifested in a parallel universe.

With this historical precedent, one’s POV should never really underestimate audiences going for local titles as much as foreign titles. 120791625 193148672325332 107431941000370294 n - How Fate of Alakada Crossed N100 Million in 53 Days Post Pandemic Lockdown

Thank you for reading this.

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One Comment

  1. Fate of Alakada actually grossed N25.9M (Including advanced screening which grossed 8.53M on Thursday alone).

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