Emma Gichonge Named Showmax’s General Manager for East Africa

The Story

Showmax is getting more hands for its East Africa business and growth. 

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MultiChoice has named Emma Gichonge as the new General Manager of Operations for East Africa for its Showmax video streaming service.

In her role, Gichonge will oversee operations in the East African market as the company relaunches its streaming service in collaboration with Comcast NBCUniversal’s Peacock and Sky. Showmax’s Chief Operating Officer, Joe Heshu, expressed enthusiasm about the partnership with Comcast NBC Universal, highlighting Showmax’s ambitions to become Africa’s leading streaming platform.

Heshu also welcomed Gichonge to the team, citing her extensive experience as a valuable asset in serving customers in the East African market.

In her response, Gichonge expressed excitement about joining Showmax during this pivotal phase of its growth. She emphasized Showmax’s bold initiatives, including its transition to the globally scaled Peacock platform, expansion of its local content library, and introduction of new affordable plans.

Gichonge also highlighted her passion for innovation and her commitment to building the business in East Africa, mentioning ongoing efforts with partners like Safaricom to enhance customer payment options, including full integration of M-Pesa payments into the Showmax platform.

Key Background

Gichonge is a seasoned leader known for her expertise in building high-performing teams, cultivated through diverse experiences across various industries and regions.

Notably, she played a key role at Yutap, a startup tech company, where she spearheaded the implementation of mobile money solutions across Africa and Asia. At Safaricom, Gichonge led the successful migration of the legacy M-Pesa mobile money platform and established an Enterprise Project Management Office, demonstrating her innovative approach to project management.

Prior to her current role, she served as the Managing Director at MultiChoice Malawi, overseeing numerous commercial initiatives in the country.

Showmax Titles From The East 

Showmax has been able to curate titles from east Africa majorly bosted by Kenya. See below that might interest you

Second Family

Kenyan Showmax’s Original telenovela “Second Family” returns with Season 2, now streaming with new episodes every Thursday and Friday. The series delves into the life of Sinde, a small-town girl whose world is shattered when she discovers her father’s hidden second family.

As she navigates this revelation and battles societal prejudices, Sinde embarks on a journey to uncover her family’s true identity. Starring Vanessa Okeyo as Sinde, alongside a talented cast including Brian Ogola, Helen Keli, and Ian Mbugua, “Second Family” explores themes of love, betrayal, and identity.

Directed by Adam Neutzsky-Wulff, Likarion Wainaina, and Edwin Kamau, and written by Mkamzee Mwatela and Anette Shadeya, the series promises compelling drama and captivating storytelling.


Twende marks Showmax’s debut Original 2D animated series, representing a groundbreaking achievement in African animation. The show follows the adventures of Twende, a laid-back pangolin working as a boda boda driver in the vibrant city of Milima.

Voiced by Junior Nyong’o, Twende’s journey is accompanied by his loyal friend Nuru, voiced by June Gachui, and their eccentric colleagues including Boss, voiced by Elsaphan Njora, and the cunning Madam Mongoose, voiced by Mkamzee Mwatela. With an all-Kenyan voice cast and co-created by Charlie Maas, Kayla Archer, Mike Scott, and Regan Riskas Maas, Twende promises an exciting blend of humor, adventure, and African storytelling.

Produced by Braintrust and Mind’s Eye Creative, with Greig Cameron as showrunner, Twende sets a new standard for animated content in Africa.


Join the thrilling world of crime and redemption in Faithless, where four churchgoers are thrust into the criminal underworld after their savings scheme takes a dangerous turn.

Starring Rosemary Waweru as Esther, a waitress caught in the crossfire of a botched heist, alongside Avril Nyambura, Beatrice Mwai, and Fatma Mohammed as her conflicted church friends, Faithless explores the moral dilemmas of good versus greed.

With a stellar cast including Morris Mwangi, Peter Kamau, Arabron Nyyneque, and Abubakar Mwenda, this Kenyan crime drama, produced by Live Eye TV, directed by Abdi Shuria, and written by King Muriuki, and Janet Chumbe

In Summary

Showmax’s upcoming lineup features the eagerly anticipated return of the Kenyan series “Single Kiasi” and the drama-filled “Second Family,” alongside the launch of the Showmax Premier League plan for mobile, offering East African fans access to top-notch football action.

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