The Story⚡

Nigeria’s hit series Smart Money Woman is making a surprise move to YouTube for its second season after talks with Netflix reportedly fell through.

Tell Me More

Directed by Bunmi Ajakaiye and Wande Thomas, and co-produced by Kemi Lala Akindoju, Akintunde ‘MARINE’ Marinho, and Isoken Ogiemwonyi, Smart Money Woman is a captivating series based on Arese Ugwu’s best-selling book. The script was co-written by Arese Ugwu, Mannie Oiseomaye, and Eyo Emmanuel.

Audiences will Follow Zuri, Adesuwa, Lara, and Tami as they navigate love, career, and life’s challenges in Lagos. From financial discipline struggles to bitter divorces, crumbling families, and blossoming businesses, these modern African women face it all. After debuting to rave reviews in 2021, Smart Money Woman returns with Season 2 this October.

The season premieres on the Azuwa Studios YouTube channel on Oct. 31, with two new episodes dropping every Thursday. Episodes 1 & 2 launches on Oct. 31, followed by Episodes 3 & 4 on Nov. 7, Episodes 5 & 6 on Nov. 14,

Episodes 7 & 8 on Nov. 21, and the two-part season finale on Nov. 28.

Official Trailer

Osas Ighodaro’s character, Zuri, has come a long way, and the latest trailer for Azuwa Studios’ rom-com series, The Smart Money Woman Season Two, hints at even more growth ahead.

As Zuri chases financial independence and the fairy-tale ending she envisions, she’s tackling new money challenges and taking big steps toward stability—all alongside her best friends Tami (Ini Dima-Okojie), Adesuwa (Kemi Lala Akindoju), and Lara (Toni Tones).

Tangent

Nigeria’s hit series “Smart Money Woman” is making a surprise move to YouTube for its second season, after talks with Netflix reportedly fell through. The global streaming giant, known for its appetite for African content, ultimately passed on acquiring the highly anticipated series.

Meanwhile, other major players in the African market are scaling back: Prime Video has frozen its operations, and Showmax’s slate appetite is insufficient to meet the demand for high-quality content.

The shift to YouTube signals a significant change in the balance of power, but also presents a challenge. YouTube’s monetization model favors long-form content, such as feature films, over episodic series. Additionally, the platform’s revenue-sharing structure and algorithm prioritize consistency and viewer engagement over short-term gains.

This means “Smart Money Woman”‘s creators have boldly adopt a long-game strategy, building audience loyalty and engagement over time. Despite these challenges, YouTube’s vast audience and flexible monetization options make it an attractive option for African producers seeking control and global reach.

In Summary

The YouTube premiere of “Smart Money Woman” Season 2 is poised to capitalize on the franchise’s existing momentum.

Having accumulated 500,000 views for its first season recently uploaded, a 300% increase to 2 million views within the first month is forecasted, underscoring the platform’s potential for African content and the show’s enduring popularity.

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