The Story ⚡
With new products, investments, and technology, Showmax is shifting into a new gear to level up its edge to win the Stream Wars in Africa.
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Solidifying Showmax’s position as Africa’s leading streaming service has begun. With a bold new brand, platform migration, new mobile premiere league package and international programming – Here is everything you need to know.
New Identity
Showmax has unveiled its full rebrand ahead of its February 2024 Program slate rollout.
Owned by MultiChoice, the company has recently undergone a significant rebranding, featuring a new logo and revamped subscription packages.
The new logo, with a prominent orange “X,” symbolizes the convergence of global content, reflecting Showmax’s commitment to diverse entertainment. The rebranding aims to position Showmax as the leading streaming service in Africa, surpassing even Netflix and Prime Video
New Product Suite
At the heart of the new Showmax offering is the world’s first standalone Premier League plan for mobile, with all 380 games offered live on Showmax Premier League
In addition, there are two more Showmax plans available to customers: Showmax Entertainment on mobile, as well as the Showmax Entertainment plan priced.
This new product suite is a very visible strategy for making sure the DSTV premier league is still viable in the market. A preference for watching sports on TV will push new and existing customers to get a DSTV package and Showmax exclusively offers a mobile option as seen in the charts.
New Pricing
The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets.
This is an ongoing process that starts next week and will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.
Here is the pricing at launch for the new Showmax which becomes more complicated with standalone plans and then bundle plans
New Chairman
Andrea Zappia, previously CEO of Sky’s new markets and businesses, has recently taken on the role of chairman at Showmax.
Showmax aims to compete with streaming giants like Netflix by boosting revenue across Africa. The service, already available in 50 African countries, was relaunched with support from Comcast on Monday. as it begins its road to achieving $1 billion in revenue over the next five years, with a strategic partnership formed in March between MultiChoice, Comcast’s NBCUniversal, and Sky.
The platform, operating on the Peacock streaming service, will feature the English Premier League and plans to expand its audience through diverse content, including football and local shows.
MultiChoice currently holds 70% of Showmax, with Comcast holding the remaining share and the option to increase its stake. Showmax CEO Marc Jury highlights the collaboration’s potential to combine international and African experiences, making it a strong contender in the continent’s streaming landscape.
Local Showmax Originals
Showmax’s local content slate got a boost, expanding by 150% compared to last year, with a total of 1,300 hours in 2024 in Africa.
In February alone, Showmax Nigeria will launch five new shows, including an epic telenovela “Cheta’m,” a docuseries “Free Men” featuring business moguls like Obi Cubana, “Sadau Sisters” – a reality show about Rahama Sadau and her sisters, “The Counsellor” – a romantic comedy that will keep hearts racing, and “Flawsome Season 2” – a sequel to the AMVCA-nominated first season and fans favourite.
Same Market
Nobody understands Africa like we do.” John Ugbe, CEO of West Africa, MultiChoice.
Showmax, launched in 2015, is an internet TV service that stands out due to its distinctive blend of compelling features. It offers a diverse range of content, including popular African shows, exclusive international series and movies, top-notch children’s programming, and live sports. The platform caters to a wide audience with its unique combination of hit African content and globally acclaimed entertainment.
In 2024, Showmax wants to fully focus on its homegrown market where it has the homegrown advantage.
From its content format expertise, access to high-performing talent and distribution network effect knowledge, Showmax can indeed be unstoppable but only on the continent.
In Summary
Showmax’s exciting rebranding not only sparks anticipation for the platform’s future but also underscores its dedication to improving the viewer experience and making positive advancements in the competitive world of streaming services.
Its 5 year long-term strategy is now in play and time will us if the strategy is working to meet its $ 1 billion revenue mark driven by sports and original programming content.
