The Story ⚡
OTTera, a global powerhouse in OTT and FAST channel services, has teamed up with leading film distributor and production company Blue Pictures to introduce AVAZ, a brand-new FAST (Free Ad-Supported Streaming TV) channel showcasing top-tier Nollywood films and entertainment.
Tell Me More
AVAZ, a newly launched FAST (Free Ad-Supported Streaming TV) channel, is set to revolutionize Nollywood content distribution, making premium African storytelling more accessible worldwide. Led by renowned film distributor Joy Efe Odiete in partnership with OTTera and Blue Pictures, the channel aims to showcase top Nollywood films and TV series to a global audience. Currently available on Hisense TV VIDAA Channels, VIDAA TV in South Africa, and AfrolandTV, AVAZ is gearing up for further expansion across Connected TV platforms, bringing African cinema to even more homes.
This groundbreaking partnership highlights Nollywood’s growing influence on the global stage. OTTera’s CEO, Stephen L. Hodge, expressed excitement over the collaboration, emphasizing the platform’s role in expanding access to high-quality African entertainment. Joy Efe Odiete described AVAZ as a premium hub for Nollywood’s finest, ensuring African stories reach audiences far and wide. As the first FAST channel in Nigeria’s creative industry, AVAZ not only strengthens Nollywood’s presence in the digital space but also cements its place in the evolving landscape of global streaming.
Key Background
OTTera, established in 2017, is a leading service provider specializing in the development, distribution, and monetization of OTT applications and FAST channels. With over a decade of expertise in the streaming industry, the company supports more than 600 live applications and manages the distribution of over 2,000 FAST channels worldwide. OTTera’s comprehensive end-to-end solution ensures seamless app deployment, certified playout, and strategic global reach, making it a powerhouse in the digital content space.
Founded in 2005 by industry expert Joy Efe Odiete, Blue Pictures is a prominent film distribution and production company based in Lagos, Nigeria. The company has been instrumental in bringing top-tier Nollywood and international content to audiences across Africa and beyond. With a well-established network spanning cinema, digital, and television platforms, Blue Pictures continues to champion African storytelling, playing a key role in the expansion and global recognition of Nollywood.
Tangent
The streaming landscape is evolving rapidly, and Nollywood is right at the center of this transformation. With the launch of AVAZ, Nigeria’s first-ever FAST (Free Ad-Supported Streaming TV) channel in the creative space, Nollywood is breaking new ground in digital content distribution. This shift signifies a major step towards making African storytelling more accessible to global audiences without the barrier of subscription fees. Unlike traditional streaming services that require paid access, FAST channels like AVAZ allow viewers to enjoy premium Nollywood films and series for free, supported by ads—much like traditional TV but with the convenience of on-demand streaming.
For Nollywood, this marks a game-changing moment. As AVAZ expands across platforms like Hisense TV VIDAA and AfrolandTV, it sets the stage for wider international exposure, particularly in key markets like South Africa, where demand for African content continues to grow. The FAST model not only helps filmmakers reach new audiences but also provides fresh revenue streams through ad-supported monetization. This means more investment in high-quality productions, increased visibility for Nigerian talent, and a stronger global footprint for Nollywood content. With AVAZ leading the charge, the future of Nollywood in the digital age looks more promising than ever.
In Summary
Will you be watching Nollywood Movies On AVAZ?
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