The Story⚡
In a vibrant celebration of shared heritage, Nigeria and Brazil unite at Filmhouse Cinemas – IMAX, Lekki, to deepen cultural ties and spark groundbreaking partnerships in film, music, and the arts.
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On June 23-26, 2025, a high-level Brazilian delegation, including policymakers and cultural industry leaders, arrived in Lagos to strengthen bilateral ties through a creative industry exchange, coordinated by Nigeria’s Office of the Vice President and Filmhouse Group.
The visit, part of the Nigeria-Brazil Strategic Dialogue Mechanism, highlighted the deep historical and cultural connections between the two nations, particularly through shared Yoruba heritage, which resonates strongly in Brazil’s Afro-Brazilian communities.
The delegation’s itinerary included immersive cultural experiences at Filmhouse Cinemas – IMAX, Lekki, West Africa’s largest cinema exhibitor, as well as the Oba of Oniru’s Palace, the John Randle Centre for Yoruba Culture and History, Terra Kulture, and the Lekki Arts and Crafts Market.
Kene Okwuosa, Group CEO of Filmhouse Group, which encompasses Filmhouse Cinemas, FilmOne Entertainment, and FilmOne Studios, emphasized the transformative potential of this collaboration. “Nigeria and Brazil share cultural roots and creative energy. Storytelling is our bridge to unite nations and drive economic growth,” Okwuosa told Channels TV, underscoring Filmhouse’s commitment to fostering global partnerships.
The delegation was introduced to Nigeria’s thriving entertainment industry, which boasts a robust box office and growing studio infrastructure, positioning it as a prime partner for international co-productions and investments.
George Maha, Institutional and Government Relations Specialist at ApexBrasil, highlighted the personal significance of the exchange, noting, “As a Nigerian born in Lagos, I see the deep connection with Brazil’s Afro-Brazilian community.
This partnership is a chance to embrace our shared identity.” Rachel Maia, CEO of RM Cia 360, echoed this enthusiasm, expressing eagerness to collaborate with Nigerian creatives. “Our shared history and quality make this a natural partnership. Let’s build something meaningful,” she said.
The Brazilian Ministry of Culture officials praised Nigeria’s dynamic cultural landscape and committed to long-term collaborations in content creation, talent exchange, and investment, aligning with the recent Nigeria-Brazil Audiovisual Co-Production Agreement signed in Abuja.
This exchange builds on Nigeria’s burgeoning creative economy, which contributes significantly to GDP and job creation, as noted by President Bola Tinubu in June 2025. With Filmhouse Group leading the charge, Lagos is poised to become a global creative hub, leveraging its cultural vibrancy and strategic partnerships to amplify African stories worldwide.
In Summary
The Nigeria-Brazil cultural exchange, hosted by Filmhouse Group and the Office of the Vice President, marks a historic step toward uniting two nations through shared Yoruba heritage and creative ambition.
This initiative, sparked by the June 2025 visit to Lagos, promises to drive co-productions, talent exchanges, and investments, cementing Nigeria’s role as a creative powerhouse.
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