The Story⚡
Toyosi Etim-Effiong ignites Nollywood’s global ambitions, leading the charge at NIFS Cannes 2025 with visionary zeal.
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On May 19, 2025, Toyosi Etim-Effiong, a trailblazing force in Nigeria’s entertainment industry, will step onto the Cannes stage as a panelist at the Nigerian International Film and TV Summit (NIFS). Founded by Ijeoma Onah, a veteran executive with over a decade of experience connecting African filmmakers to global markets, NIFS aims to elevate Nollywood’s international presence. The panel, titled “Meet the African Talents: The Global Integration of African Creatives,” will explore the opportunities and challenges of showcasing authentic African narratives on the world’s biggest screens.
Nollywood, renowned for its prolific output, faces structural and economic hurdles that limit its global reach. The NIFS panel seeks to address these barriers, fostering dialogue on how African creatives can achieve greater integration and investment. Ijeoma Onah, NIFS founder, emphasizes the summit’s mission: “Our vision is to amplify African voices globally and propel Nollywood forward. I’m thrilled about our exceptional lineup of speakers and the progress we aim to drive.” The event, hosted at Cannes’ Marché du Film, marks a pivotal moment for African cinema to forge international partnerships.
Toyosi Etim-Effiong, founder and MD/CEO of That Good Media, brings her extensive experience in talent management and cross-border collaborations to the discussion. A passionate advocate for Nollywood, she has built platforms that spotlight African talent and elevate the industry’s global profile. “Nollywood’s moment for global respect and rewards is here,” Toyosi declares. “Platforms like Ijeoma’s, which have championed Nollywood internationally for years, are ideal for forging strategic partnerships.”
Joining Toyosi are distinguished voices, including Esse Akwawa (CEO & Co-Founder, Webek Studios), Edith Nwekenta (Creative Director & Co-Founder, Webek Studios), Kemi Lala Akindoju (Producer, Casting Director, Actor & CEO, The Make It Happen Productions), and Ronya Man (Director, Producer, Actress & Acting Coach, RMA Productions & Training). Together, they will unpack the path to global integration, highlighting the need for collaboration and investment to celebrate African stories worldwide.
In Summary
Prepare to witness a new era unfold as Toyosi Etim-Effiong’s powerful voice at NIFS Cannes 2025 paves the way for African stories to dazzle global screens. Stay tuned for a future where Nollywood’s vibrant narratives captivate the world!
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