The Story⚡
Imagine a room filled with the aroma of simmering spices and the hum of lively discussions, where a Guinness World Record holder shares tales of restaurant marathons alongside food creators plotting their next viral recipe. This is the scene at the Landmark Event Centre in Lagos today, as MAGGI kicks off its second Creators Conference—a gathering that turns kitchen experiments into cultural conversations.
Tell Me More
MAGGI, Nestlé’s culinary brand, is hosting the second edition of its Creators Conference from November 1 to 2, 2025, at the Landmark Event Centre in Lagos. Titled “The MAGGIVerse,” the event builds on the 2024 debut by focusing on creativity, culture, and collaboration. It highlights how storytelling and innovation influence the food and creator economy in West and Central Africa.
The conference draws content creators, culinary innovators, digital experts, and business leaders to examine the intersection of food, creativity, and technology. These elements, organizers say, can support sustainable growth and digital influence. Funmi Osineye, Category Manager for Culinary (MAGGI) at Nestlé Nigeria, notes, “The creator economy in Africa is booming, and the MAGGI Creators Conference is our way of helping creators turn passion into purpose. By connecting creative minds with experts, we’re building a community driven by collaboration, innovation, and opportunity.”
Over two days, participants will engage in workshops, masterclasses, and interactive panels aimed at expanding influence, growing audiences, and forming partnerships. Headline speakers include Brian Nwana, holder of the Guinness World Record for the most restaurants visited in 24 hours; Sisi Yemmie, an award-winning food and lifestyle creator; and Mrs. Iquo Ukoh, a marketing advisor, expert, and publisher of Memories on a Platter. They will discuss how food storytelling shapes culture, identity, and digital engagement across the continent.
Key sessions feature a TikTok Masterclass on building authentic influence, using SEO, and monetizing creativity. Panels will cover collaboration, innovation, and content monetization, with contributions from culinary voices like The Kitchen Muse, Dr. Jamila Lawal, Kojo Junior from Ghana, Dr. Gina Ehikodi-Ojo, and Noble Igwe.
At the MAGGI-C Booths, attendees can join hands-on sessions on culinary skills, digital storytelling, and brand building—practical tools for navigating the competitive creator landscape. Osineye adds, “The MAGGIVerse represents creativity without limits. After the success of our 2024 edition, we’re bringing even more energy, insights, and opportunities for creators to learn, connect, and grow.”
This event underscores MAGGI’s role in supporting creativity, culture, and entrepreneurship, helping creators share authentic African stories in the digital space.
In Summary
The MAGGI Creators Conference 2.0 offers a focused platform for over 200 creators to gain skills in food innovation and digital tools, fostering connections that could lead to new collaborations across Africa.
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