The Story⚡
After years of stepping back from original Nigerian programming, NTA is making a bold return with LAS GIDI. Here’s what to expect.
Tell Me More
LAS GIDI marks a significant comeback for the Nigerian Television Authority (NTA) in the world of original content. Created by Mike Dube and co-produced with X3M Ideas and Acon Media, this fresh sitcom dives into the everyday hustle and humour of Lagos life.
Set in Nigeria’s most vibrant city, the show follows a determined young man navigating the chaotic charm of Lagos in his quest for success. With a mix of relatable characters, street-smart dialogue, and moments that reflect real urban struggles, LAS GIDI captures the pulse of youth culture and resilience in today’s Nigeria.
For NTA, LAS GIDI isn’t just a show. It’s a signal that the network is reinvesting in original Nigerian stories that entertain, educate, and resonate with audiences across the country. Tari Taylaur, NTA’s executive director of programmes, announced the show through her LinkedIn page.
Key Background
Tari Taylaur, recently appointed as the Executive Director of Programmes at the Nigerian Television Authority (NTA), is ready to breathe new life into the nation’s foremost public broadcaster. With a vision rooted in NTA’s rich storytelling legacy, from Cock Crow at Dawn to Checkmate, she plans to revive its cultural relevance by collaborating with storytellers who understand the pulse of Nigerian audiences. Her mission is to deliver inspiring, entertaining, and distinctly Nigerian narratives to a broader, more diverse viewership.
Backed by nearly two decades of media experience across iconic projects like Desperate Housewives Africa and Dragon’s Den Nigeria, Tari brings both credibility and creativity to the role. Her leadership marks the beginning of a new chapter for NTA—one that balances heritage with innovation, and tradition with contemporary storytelling. Through strategic partnerships and bold programming choices, she aims to transform NTA into a vibrant platform for authentic voices and compelling stories that reflect Nigeria’s soul.
In Summary
LAS GIDI now airs every Wednesday on the NTA Network Service. Tune in for laughs, real-life moments, and a renewed look at Lagos through the lens of NTA’s long-awaited return to original co-produced programming.
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