The Story⚡
Prime Video will globally premiere its first and only feature from its Greoh studios/Jade Osiberu 3-year exclusive deal announced back in 2022. But what’s Next after?
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Jade Osiberu, the director of Gangs of Lagos has released the first images of her new holiday romantic comedy film – Christmas in Lagos. The cast includes Teniola Aladese, Adekunle Gold, Wale Ojo, Shaffy Bello, Richard Mofe Damijo, Ladipoe, Rayxia Ojo, Angel Anosike, and Shalom Obiago, Ayra Star, Waje, Liya, Wurld will make cameo appearances in the feature.
Christmas in Lagos follows recently heartbroken Fiyin (Aladese), who’s convinced her best friend, Elo (Obiago), is the love of her life. The problems begin when he arrives from New York, ready to propose to his secret girlfriend, Yagazie (Angel Anosike). Meanwhile, 59-year-old Gbemi (Bello) is torn between her boyfriend of two years (Wale Ojo) and an old flame and high school sweetheart (Richard Mofe Damijo).
Then there’s London-born and -raised Ivie (Rayxia Ojo), who comes home to Lagos for the holidays with one dream: to have the Detty-est December possible. What she doesn’t count on is falling head-over-heels in love with Ajani (Ladipo).
The holiday comedy-drama film is dated for December 2024 on Prime Video.
Key Insight
In Summary
In conclusion, Prime Video’s withdrawal from the African market is poised to significantly impact the demand for high-end productions.
The intense competition among streaming platforms has driven up demand for big-budget shows and movies, but Prime Video’s exit is likely to reverse this trend.
This is already evident in the fate of the 7 unproduced features under Greoh Studios’ deal, which is now uncertain due to the sudden departure of the streaming giant. As the industry adjusts to this new reality, it remains to be seen how Nollywood and other African productions will be affected and how they will adapt to the changing landscape.
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