The Story⚡
Daniel Etim Effiong’s directorial debut The Herd storms Cannes, spotlighting Nollywood’s bold new voice in global cinema.
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Nigerian filmmaker Daniel Etim Effiong will present his directorial debut, The Herd, at the Marché du Film during the Cannes Film Festival, featured in the panel “The Nollywood Conversations: A Deep Dive into Opportunities to Present African Stories for Global Screens.” Hosted by FilmOne Entertainment and the Nigerian International Film Summit (NIFS), the event is set for May 19, 2025, at 10:00 AM at the Riviera Main Stage, with online access available. Effiong joins prominent industry figures, including Kene Okwuosa, Ladun Awobokun, Prince Tonye Princewill, Izu Ojukwu, Adonijah Owiriwa, and Ijeoma Onah, to champion African narratives on a global stage.
The Herd, a compelling crime-thriller set in Southwest Nigeria, explores themes of love, family, and generational change. While plot specifics remain guarded to preserve its suspense, the film promises a culturally grounded story with universal appeal. Effiong’s transition to directing marks a significant moment for Nollywood, with his debut selected for one of global cinema’s most prestigious platforms. “This is a deeply personal milestone,” Effiong shares. “Presenting The Herd at Cannes is humbling yet empowering. Rooted in Nigerian culture, its universal themes aim to resonate globally, pushing African cinema forward with dignity.” Social media buzz underscores the film’s potential to elevate Nollywood’s presence at Cannes.
The panel, supported by FilmOne—a key Nollywood distributor—and NIFS, highlights opportunities for African filmmakers to reach international audiences, with The Herd as a prime example of the continent’s storytelling strength. This showcase not only celebrates Effiong’s bold vision but also signals Nollywood’s growing influence in global cinema, where authentic African stories are gaining recognition.
In Summary
Nollywood fans, brace for The Herd, Daniel Etim Effiong’s electrifying crime-thriller unveiled at Cannes. Anticipate a gripping tale of love and change that’ll set screens ablaze—stay tuned for its cinematic debut!
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