The Story⚡
Nollywood’s golden couple, Daniel and Toyosi Etim-Effiong, join host Akintunde Damilare for a no-holds-barred dive into actor pay gaps, streaming shifts, and global dreams, exposing why the industry’s shine hides deep cracks.
Tell Me More
In Episode 2 of STATE OF NOLLYWOOD INDUSTRY (SNI), host Akintunde Damilare, an entertainment industry analyst, sits down with the power couple Daniel Etim-Effiong—star of Blood Sisters (Netflix) and Plan B, director, and former chemical engineer—and Toyosi Etim-Effiong, CEO of That Good Media, talent manager, and entertainment entrepreneur.
The conversation explodes with revelations about the Nigerian film industry’s biggest challenges and opportunities, from revenue realities to international prospects.
On the revenue front, Toyosi admits her biggest source isn’t Nollywood films, while Daniel explains his shift away from TV projects. They break down the truth about actor salaries versus backend deals and how talent management agencies truly make money.
Industry insider secrets flow freely: Daniel shares his journey from chemical engineer to Blood Sisters star, Toyosi details That Good Media’s international collaboration strategy, and they discuss why streaming platforms pulling out might actually benefit the industry. Live ratings paint a stark picture: infrastructure gets 2/5, funding access 1-3/5.
The international angle shines with talk of Nigerian-American film partnership potential, why global productions favor other African countries, That Good Media’s upcoming film festival strategy, and the power couple’s business model in entertainment.
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In Summary
Episode 2 of “STATE OF NOLLYWOOD” delivers raw truths on survival in the industry, from pay myths to global moves, but the real thrill awaits in 9 more episodes to come, where fresh voices tackle emerging trends that could reshape Nollywood forever.
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