Circuits TV, Blue Pictures Team Up On Nollywood Titles Distribution

The Story⚡

Circuits and Blue Pictures launch a dynamic alliance, blending virtual innovation with premium storytelling to ignite Nollywood’s reach and empower Africa’s creative voices.

Tell Me More

Circuits, Africa’s leading virtual cinema and digital entertainment platform—and Nigeria’s biggest for virtual cinema and transactional video-on-demand—has teamed up with Blue Pictures in a strategic collaboration aimed at boosting co-production, distribution of premium titles, and initiatives to fortify the continent’s creative economy. With a special emphasis on empowering women and youth, the partnership promises to deliver exciting new releases, such as Family Brouhaha, and other premium content that highlights the diversity of African narratives.

Joy Odiete, CEO of Blue Pictures, captured the excitement by saying: “This partnership with Circuits is more than just business; it is about rewriting the future of African cinema. Together, we are building bridges for Nollywood and African stories to reach global audiences while creating real opportunities for women and youth to thrive in the creative economy.”

Imade Bibowei-Osuobeni, COO at Circuits, underscored the platform’s strides in transparency and growth: “With all the growth and improvements on Circuits, producers have, since June 2025, had access to their back-end data to validate sales reports and review detailed sales analytics, in addition to the monthly reports they had been receiving since inception.

As of this month, four producers have become eligible for additional payouts after their initial minimum guarantee/licensing fees and will continue to receive monthly payments for as long as their films remain on the platform and generate revenue.

This was always the vision: ensuring that money consistently goes into the hands of those who do the hard work. With a content protection system like no other, we are positioned to distribute African content globally, protect creators’ IP, and ensure their work is fairly and transparently monetised. Viewers should expect nothing less than premium content on Circuits.”