Bimbo Ademoye's “Where Love Lives”, Hits 15 Million Views: How Much Will YouTube Pay Her?

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Bimbo Ademoye’s Where Love Lives premiered on her YouTube channel on December 24, 2025. It quickly became a hit, reaching 2.5 million views on the first day. As of now, the film has crossed 15 million views.

Fans have loved the story and performances, and many have wondered about the financial side. One figure thrown around was $12,500 from the early views alone. The reality, though, is far more ordinary.

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YouTube does not pay a fixed amount for each view. Creators earn from ads that run before, during, or next to their video, but only on views where an ad is watched or fully loads. These are called monetised views. The amount depends on several factors: where the viewers are from (higher payments from places like the US, UK, or Canada), how many ads play successfully, the length of the video (this film is over two hours, allowing room for more ads), demand from advertisers at the time, and the type of content.

The two main terms to understand are CPM (the amount advertisers pay for every 1,000 ad shows) and RPM (the amount the creator retains per 1,000 total views after YouTube deducts its 45% cut).

For Nollywood films on Nigerian channels, which draw most viewers from Africa, RPM often falls between $0.10 and $0.40 per 1,000 views. With a stronger mix of diaspora viewers from higher-paying countries, it can reach $0.50 to $0.80. Hitting $1.00 or above is less common for entertainment content, as it typically requires a large audience from wealthier markets and ads from premium categories, such as finance or technology.

For Where Love Lives, with its current 15 million views, here are straightforward estimates:

At a conservative $0.20 RPM, typical for mostly African audiences, the film would earn around $3,000.

At a stronger $0.50 RPM, possible with good international reach, earnings would be about $7,500.

In an exceptional scenario with a $1.00 RPM, requiring heavy viewership from the US, UK, or Canada, the total could reach $15,000.

Much higher amounts would need RPM levels of $5 or more, which almost always come from content targeted at premium markets with luxury brand ads. For a Nigerian-based Nollywood release, that is very unlikely, even with impressive view numbers.

These are estimates based on common rates in the niche. Actual earnings can vary slightly and will continue to grow as more people watch and new ads run over time.

The Strength of Bimbo Ademoye TV

The channel, Bimbo Ademoye TV, was launched on July 14th, 2022. It has grown steadily to 1.38 million subscribers. With over 115 videos, including skits, series, and full-length feature films, and views totalling 169,490,272, it provides a dedicated platform where Bimbo maintains full creative and financial control, key to the success of direct releases like this one.

Promotion and Brand Collaborations

Bimbo used her strong personal brand to market the film, Where Love Lives, effectively. Promotion centred on glamorous photoshoots showcasing about 15 outfits worn in the movie, highlighting its fashion appeal. She incorporated collaborations with accessory brands (such as Eela Beads, facinators by Mimi, featured in giveaways) and likely secured product placements that aligned with the film’s stylish romantic theme. Produced in partnership with A3 Studios, the release benefited from targeted influencer-style marketing that drove early momentum.

Building Community Engagement

From the start, Bimbo connected directly with fans in meaningful ways. She launched generous cash giveaways tied to the film, offering ₦100,000 per outfit for questions about the movie, plus additional ₦200,000 prizes for creative hype challenges. These encouraged multiple watches and shares. She also shared raw, emotional updates about post-production challenges, including tearful posts about the stress and near-misses before release, which deepened fan loyalty and turned viewers into active supporters.

In Summary

Modest per-view rates do not diminish the value of this approach. By releasing directly on YouTube, creators keep complete ownership of their films, avoid sharing revenue with cinemas or middle platforms, get paid quickly with ongoing income, access direct viewer data for planning future work, and build stronger relationships for brand deals and sponsorships.

Thanks for Reading.

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Ibukunoluwa Ayeni 2 minutes ago

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Bimbo Ademoye’s “Where Love Lives”, Hits 15 Million Views: How Much Will YouTube Pay Her?

The Story⚡