The Story⚡
PnS Marketing is revolutionizing Nollywood’s film promotion—where creativity meets strategy to captivate audiences like never before.
Tell Me More
In a bold move set to reshape the landscape of Nollywood marketing, PnS Marketing, a forward-thinking creative marketing and brand strategy firm, is officially launching its mission to inject innovation and creativity into Nigeria’s booming film industry.
With Nollywood rapidly emerging as a cultural and economic force in Africa and beyond, PnS aims to bridge the gap between world-class marketing strategies and authentic African storytelling. The company is committed to elevating how Nollywood films are positioned, promoted, and perceived, from pre-release buzz and audience targeting to digital campaigns and post-release engagement.
“At PnS, we believe Nollywood deserves the same level of marketing excellence as any global film industry,” said Iremhen Ilozobhie, CEO and Creative Director of PnS. “Our goal is to spotlight Nigerian filmmakers in new and exciting ways that resonate with local and international audiences while creating long-term value for producers, actors, and creatives.”
By leveraging cutting-edge digital tools, data-driven insights, out-of-the-box content ideas, and culturally rooted campaigns, PnS is ready to usher in a new era of film promotion where “creativity meets chaos.”
The company will collaborate directly with production houses, distributors, streaming platforms, and influencers to deliver campaigns that are not only visually compelling but strategically aligned with the evolving tastes of Nollywood’s diverse and dynamic audience.
Key Background
At PnS, the belief is that the best marketing isn’t bland. It’s bold, dynamic, and impossible to ignore. It doesn’t just follow trends; it also sets them. With a mix of the right ingredients, strategy, creativity, and a dash of unpredictability, PnS delivers campaigns that not only resonate but also leave a lasting impression.
As an agency committed to breaking the mold, PnS offers services in digital marketing, public relations, content creation, and out-of-home (OOH) advertising. The agency helps businesses break free from the ordinary and connect with their audiences in uniquely creative and unforgettable ways.
Iremhen Ilozobhie, the company’s CEO and Creative Director, contributed to the marketing rollout and PR campaigns for hit titles such as King of Thieves, Hey You!, and Beast of Two Worlds. Iremhen served as Head of PR at Anthill Studios. Meanwhile, Wade Pius Boachie, COO and Head of Operations, played a pivotal role in driving successful campaigns for the WhiteSands Treatment Center, Hey You! Movie, and Accessnation Gala initiatives.
In Summary
As Nollywood continues to grow, the demand for innovative marketing that connects filmmakers to their audiences has never been greater. PnS Marketing steps into this space as a strategic partner, ensuring that films don’t just reach viewers but captivate them. With a blend of creativity, data-driven strategy, and deep industry insight, PnS is out to transform how Nollywood stories are marketed, empowering producers to cut through the noise and make a lasting impact.
Thanks for Reading.
Shockng.com covers the big creators and players in the African film/TV industry and how they do business.
Let’s be friends on Instagram @Shockng
